For the fabulously stunning Outcast hair salon enthusepr was asked to organise a suitably unique and exciting party. The event, hailed as a birthday cum official reopening party, was thrown to entertain valued customers, attract new ones and generate tons of press - and it succeeded on all counts. enthusepr ensured maximum press interest by holding the party during London Fashion Week. Local and national press all attended - and the headlines have been rolling out ever since.